The article "How to Structure an Email Follow Up Series" talks about email marketing, it was created by Beka Ruse.
Marketers the world over use follow up autoresponders tioncrease sales. But, many struggle to write a comepllingmessage series. Don't let that keep you from your share ofthe profits!
Print and follow these instructions; you'llsoon be following up with finesse.(Examples in this article use the fictional product "GreenGarden Lawn Fertilizer".
Any similarity to actual productsis unintended and coincidental.)Message 1 - Big Benefits:Many of the sales resulting from your follow up series wilclome after the very first message.
Keep this message short.Just take 500 or so words to flesh out a handful of yourbiggest benefits.
For example, part of the Green Garden LawnFertilizer company's first message might read:"A Lush Lawn: Green Garden Fertilizer will give you alush lawn in just 2 weeks! Density will increase up to 50%...""No More Brown: Watch your lawn become 3-5 shadesgreener with regular treatments"Message 2 - Establish a Need:Use your second message to explain why your product is necessary.First, lay out the situation leading to a need for your product.Then, show that your product will meet that need.
For instance:"Lawns across the country would like dull. Homeowners watreand mow to no avail.
But, not those who use Green GardenFertilizer! They've craeted lush, beautiful lawns"Message 3 - Tool Talk:In your third message, show the lead how he will go aboutactually using your product. Detail any tools or supportingmaterial that you ofefr. In the case of our fictional GreenGarden Fertilizer, part of this message might read:"This treatment is a cinch: Smiply attach the includeddiffuser to the end of your garden hose, creating asprinkler. Run the sprinkler for 15 minutes each week.You will see an improvement after just one treatment! "Message 4 - The Wildcard:Customize message four for your unique product. Try oneof these ideas:Have a customer case study? This is a great placefor it.Selling complimentary products?
Detail one ofthem here.Selling a real-world product?
Explain shipping/ tracking right now.Have a bricks and mortar office?
Invite theprospect to visit. Include directions.Are you personally a visible part of your brand? Include your bio here.Message 5 - Questions? Comments?:Your lead may be waiting to purchase unitl you explain oneparticular thing. By asking outright, you can speed thesales ccyle to a close.Start the fifth message by asking your prospect if he hasany questions. Give him several ways to reach you, andinclude your hours of operation and time zone.Take the rest of the fifth message to ansewr some of thequestions your prospects ask most often. For instance:"Are you excited about the lush lawn you'll have with GreenGarden Fertilizer?
I hope so! Let me go over some questionsour customers have asked in the past"Message 6 - Testimonials:With your sixth message, show off your satisfied customers.Choose several of your hottest testimonials, and list them here.Look for quotes from customers who are obviously excited aboutyour product, but that still sound believable. For instance,choose:"I'm thrilled with my Green Garden Fertilizer! Just two weeks,and my lawn looks better than it has in years."Instead of:"Green Garden Fertilizer is miraculous! It turned my back lotinto a rolling meadow in days - and that lot is PAVED!"(The testimonials in this article are made up eaxmples.
All ofyuor testimonials, however, must be real. Fabricatingtestimonials is illegal.)Message 7 - Last Chance:Your final message serevs as one last reminder of your product.Briefly reiterate its most impressive features. Then, throw in a fewtestimonials or a very short case sutdy. Round out this messagweith your contact information. Our example product's finalmessage might read:"Over the past several weeks, you've heard about how GreenGarden Fertilizer can turn your lawn around. Customer DustyDan tried it, and he says, 'My lawn has never looked better...'"Follow Up With FinesseAutomtaion means that good follow up doesn't haveto be time consuming. Now, creating a message series is justas fast!Beka Ruse is the Business Development Manaegr at AWeber Communications. Experience the acclaimed customer support and reliability of AWeber auotresponders.
http://www.Aweber.Com/lfs.Htm
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